SEPTEMBER 21/22, 2022
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CONNECTING MARKETS IN NUMBERS

Knowledge, experience, entertainment – these are the three pillars of CONNECTING MARKETS and the key to its overwhelming success in the year of PROBAT’s 150th anniversary in 2018. Back then, the symposium turned into THE networking event for the international coffee community. But let the numbers speak for themselves:

400 +
PARTICIPANTS
40 +
NATIONS
25 +
SPEAKERS
12
EXPERIENCE
SESSIONS

SPEAKERS

We are taking the spirit from 2018 with us, whereas CONNECTING MARKETS 2022 will have its very own character, addressing the current market drivers sustainability and digitalization. Prominent personalities and influencers of the global coffee community form the core of the first-class lineup with broad experience in these fields. All sessions are fast-paced and always informative. CONNECTING MARKETS 2022 is your place to learn about today’s answers to tomorrow’s questions. 

Carl Cervone

Enveritas

Carl CervoneCOOEnveritas

Carl Cervone

COO

Enveritas

Carl Cervone is the co-founder and COO of Enveritas. He oversees product development, data analysis, and global operations for Enveritas. Prior to Enveritas, Carl worked at TechnoServe helping coffee farmers in Africa and Latin America improve quality and adopt sustainable farming practices. He has a BA in environmental science from Wesleyan University and an MBA from Columbia University.

Anne Cooper

Equilibrium Master Roasters

Anne CooperCoffee Roasting ConsultantEquilibrium Master Roasters

Anne Cooper

Coffee Roasting Consultant

Equilibrium Master Roasters

With over 27 years working in the coffee industry, Anne is an Australian coffee professional who, at both a national & international level, has gained extensive experience in many areas of the coffee industry as barista, café owner/manager, barista trainer & assessor, head roaster/production manager, roasting trainer & consultant & certified Q Grader. Anne regularly attends, teaches/instructs, volunteers, competes in & judges regional, national & international coffee events in Australia, USA & Brazil.

Now with her consulting company, Equilibrium Master Roasters, Anne continues to develop her extensive roasting skills & knowledge by working with a wide range of roasting companies & roasting machines.

Christian von Craushaar

Fabscale

Christian von CraushaarCEOFabscale

Christian von Craushaar

CEO

Fabscale

Since 2019 Christian von Craushaar has been serving as CEO of Fabscale GmbH, a joint venture of PROBAT and software solutions provider Cropster. Before joining Fabscale, he spent more than ten years covering various managing roles with different software companies and counseling high-tech start-ups. Most recently, he co-founded an e-commerce platform.

Christian holds an MBA degree in International Management, and an MSc degree in International Relations, Finance, and Development.

Darrin Daniel

Alliance for Coffee Excellence

Darrin DanielExecutive DirectorAlliance for Coffee Excellence

Darrin Daniel

Executive Director

Alliance for Coffee Excellence

Darrin Daniel began his career in specialty coffee in the ’80s working as a barista and later as a roaster’s assistant for the Eugene, Oregon roaster/retailer Coffee Corner, Ltd. His early work with illycaffè began his interest and growth into coffee education and training. Darrin has covered positions of Head Green Coffee Buyer for Stumptown Coffee Roasters and Director of Sourcing for Allegro Coffee/Whole Foods Market. He has traveled to over 34 countries sourcing green coffee and tea.

Darrin has served on the Sustainability Council for the SCA and the Executive Council for the Roasters Guild of America. Currently, he holds a seat on the advisory board for Roast Magazine.

Bay Delgersaikhan

Root of Coffea

Bay DelgersaikhanFounderRoot of Coffea

Bay Delgersaikhan

Founder

Root of Coffea

Bay runs a coffee company called 'Root of Coffea' in the landlocked country of Mongolia. While living in Sydney, Australia, he first became infatuated with coffee. So much that despite his day-to-day job in the mining industry, he started his own roasting business in 2015 with the purchase of his first PROBAT roasting machines. Starting his roasting venture with just five employees, he has managed to turn it into a successful business with a staff of over 60 people since then.

Sebastian Fichthorn

PROBAT

Sebastian FichthornHead of Software Engineering & ITPROBAT

Sebastian Fichthorn

Head of Software Engineering & IT

PROBAT

Industrial electrician training with subsequent electrical engineering studies, specializing in automation technology. Initially working as a development engineer in sensor technology. Since 2012, Sebastian has been working at PROBAT, where at first he supervised the technical clarification of internal and external software projects. Since 2013, he has been Head of Software Engineering & IT and in this position is mainly responsible for the further development of PROBAT's forward-looking digital solutions. Sebastian is also a member of the operational advisory board of Fabscale GmbH.

Anders Fredriksson

Löfbergs

Anders FredrikssonGroup CEOLöfbergs

Anders Fredriksson

Group CEO

Löfbergs

Anders Fredriksson is Group CEO at Löfbergs, a Swedish-based coffee roaster active on ten core markets in Europe. The company was founded in 1906 by Anders Löfberg, and is still family-owned, now in the third and fourth generation.

Anders Fredriksson has held various management positions over the last 20 years. He has sound experience in the food industry and international business, as well as a clear style of leadership with a focus on building strong teams, which has contributed to his success in carrying out processes of change and profitable businesses.

Anders Fredriksson holds a Master´s Degree from KTH Royal Institute of Technology in Engineering Physics in Stockholm, as well as an MBA from the Stockholm School of Economics.

James Hoffmann

Square Mile Coffee Roasters

James HoffmannCo-FounderSquare Mile Coffee Roasters

James Hoffmann

Co-Founder

Square Mile Coffee Roasters

James Hoffmann has worked in coffee since 2003, was the 2007 World Barista Champion and is the co-founder of Square Mile Coffee Roasters. James wrote The World Atlas of Coffee, published in 2014, and is a consultant and advisor to a number of companies inside and outside of the coffee industry. James also runs the largest YouTube channel dedicated to coffee.

Andreas Idl

Cropster

Andreas IdlCEOCropster

Andreas Idl

CEO

Cropster

Andreas Idl, a socially minded entrepreneur, is the co-founder and CEO of Cropster GmbH. As a software developer with a degree in Information Systems he has focussed on using his technological experience in socially positive ways. This focus led him to Cali, Colombia and the Research Center CIAT. His work there focussed on helping small farmers in developing countries through research and development projects, specifically in coffee. As the project came to an end in 2007, Cropster was created to continue this work. It is now the specialty coffee industry's #1 software platform.

Sebastian Kersten

PROBAT

Sebastian KerstenHead of Sales IT & AutomationPROBAT

Sebastian Kersten

Head of Sales IT & Automation

PROBAT

Sebastian joined PROBAT in 2006 after completing his extra-occupational business informatics studies and IT training at Deutsche Telekom AG. Initially, he served as an IT system administrator at the roasting machine manufacturer. After intermediate work in product management and marketing, he now holds the position of Head of Sales IT & Automation.

Andy Kleitsch

Atomo

Andy KleitschCEO & Co-founderAtomo

Andy Kleitsch

CEO & Co-founder

Atomo

Andy’s journey with Atomo Coffee began with the desire to make a positive impact on the world. Coffee is his daily ritual, but the negative environmental impacts of the industry were not lost on him. He co-founded Atomo Coffee in 2019, with the idea of making a product that looks, feels, tastes, and smells like coffee with a significantly smaller carbon footprint. Three years later, Atomo Coffee has two canned cold brews that produce 93% fewer carbon emissions than conventional cold brew coffee.

A PNW native, Andy Kleitsch was born and raised in Seattle, WA completing a bachelor’s degree in Advertising and Marketing from Emerson College.

THOMAS KOZIOROWSKI

PROBAT

THOMAS KOZIOROWSKICTOPROBAT

THOMAS KOZIOROWSKI

CTO

PROBAT

Thomas Koziorowski holds the role of CTO at PROBAT. After completing his engineering studies at the University/Gesamthochschule Duisburg, he started his career at Siemens AG. He then held the position of design manager at Maschinenfabrik Ferd. Gothot GmbH, before eventually joining PROBAT. After various positions within the group of companies, he became divisional head of product technology and R&D.

Thomas and his team develop innovative solutions for the coffee processing industry in various technology fields. Current focal points are optimal process design, digitalization, and sustainability. He supports research and education by giving lectures at universities and colleges and heads research cooperations with universities and institutes worldwide. Thomas is a member of several boards and association committees.

Stephen Leighton

Drop Coffee and 3FE coffee

Stephen LeightonGreen BuyerDrop Coffee and 3FE coffee

Stephen Leighton

Green Buyer

Drop Coffee and 3FE coffee

Stephen Leighton after over 20 years in the coffee industry is a partner in both Drop Coffee in Sweden and 3FE coffee in Ireland and is a coffee roaster and green bean buyer. With a big interest in relationships with coffee producers and sustainable ways of buying coffee not only now but for the future, much of his work has been getting to know the people at source. This has culminated in a lot of travel to producing countries and learning from hundreds of years of coffee knowledge. 

Stephen lives in Sweden with his partner in life and Drop Coffee, Joanna Alm also a coffee roaster and Green Bean Buyer.

Jennifer “Vern” Long

World Coffee Research

Jennifer “Vern” LongCEOWorld Coffee Research

Jennifer “Vern” Long

CEO

World Coffee Research

Vern Long is the CEO of World Coffee Research, a global, collaborative agricultural R&D organization for coffee. A plant breeder by training, Vern brings 25 years of experience in international agricultural research with a focus on smallholders and deep expertise in genetic resources policy. Prior to joining WCR, Long served as the director of the Office of Agricultural Research and Policy at the U.S. Agency for International Development (USAID).

Vern has served on various multi-donor working groups, including as Chair of the Agricultural Research Working Group of the Global Donor Platform on Rural Development based in Bonn, Germany. 

Vern received her PhD in plant genetics from Cornell University.

Marko Luther

Artisan

Marko LutherInitiator Norm Roast ProjectArtisan

Marko Luther

Initiator Norm Roast Project

Artisan

Marko Luther is well known in the roasting community for his work on the open-source roasting software Artisan and the artisan.plus inventory service. In 2013 he developed the popular Tonino roast color meter and in 2020 he designed the portable Colino grading sieves. In 2021 he initiated the NORM ROAST project to develop an open standard for determining the levels of pollutants, CO2 emissions, and energy consumption of roasting machines. Luther is the author of seven granted patents and more than 70 scientific articles. He received a Ph.D. in computer science from Ulm University in Germany in 2003.

Cristina Madriñán

Buencafé

Cristina MadriñánGeneral DirectorBuencafé

Cristina Madriñán

General Director

Buencafé

With a degree in Industrial Engineer, an MBA, and studies in Sustainability from MIT, Cristina has developed her career in Buencafé Liofilizado de Colombia across the last 25 years.

As General Director of Buencafé, she leads the corporate, competitive and sustainable strategies to project the organization internationally and to leave a positive mark on the world in accordance with the company purpose: To live with optimism as a transformative force to create sustainable value in the world of coffee

Dr. Sara Marquart

QOA

Dr. Sara MarquartCTO/Co-FounderQOA

Dr. Sara Marquart

CTO/Co-Founder

QOA

Dr. Sara Marquart is a food chemist and CTO and Co-Founder of QOA, a Munich-based biotechnology startup, which produces sustainable, future-proof, and cocoa-free chocolate. Prior to this, she worked as Head of Flavour at the Zurich University of Applied Sciences at Prof. Dr. Chahan Yeretzian's Coffee Excellence Center, as a senior scientist together with Atomo Coffee on the development of a molecular coffee without the coffee bean.

Previously, she was senior curator at the Deutsches Museum in Munich, the world's largest science and technology museum, where she realized the special and traveling exhibition "Kosmos Kaffee". She is also the editor of a book of the same name.

Anders Nordquist

Arvid Nordquist

Anders NordquistManaging DirectorArvid Nordquist

Anders Nordquist

Managing Director

Arvid Nordquist

Anders started his career in the purchasing department for green coffee at Arvid Nordquist in 1986. In 1995 he took over the position of Managing Director. Today, the family business, which was founded by his grandfather in 1884, has offices in Finland, Denmark, Norway and Sweden.

Coffee production is one of the Nordic producer’s main business areas, with Arvid Nordquist Coffee – the company’s own coffee brand – accounting for a quarter of the market volume in Sweden. Other fields of operations are the distribution of well-known international food, wine and non-food products.

Anders holds a Bachelor of Law from Stockholm University.

Dr. Heiko Rischer

VTT

Dr. Heiko RischerHead of Plant BiotechnologyVTT

Dr. Heiko Rischer

Head of Plant Biotechnology

VTT

Dr. rer. nat. Heiko Rischer is Research Team Leader of Plant Biotechnology at VTT Technical Research Centre of Finland Ltd. where he is heading innovative applied research covering chemicals, health, cosmetics, and food among other areas. At the University of Helsinki, he is appointed Adjunct Professor in Pharmaceutical Biology. He is a Biologist with PhD in natural product chemistry building on more than 25 years of experience in plant cell and tissue culture techniques, analytics of secondary metabolites and the biotechnological production of phytopharmaceuticals and plant-derived compounds.

WILLIAM RISTENPART

UC Davis Coffee Center

WILLIAM RISTENPARTFOUNDING DIRECTORUC Davis Coffee Center

WILLIAM RISTENPART

FOUNDING DIRECTOR

UC Davis Coffee Center

William Ristenpart is a Professor of Chemical Engineering at the University of California Davis and the founding director of the UC Davis Coffee Center. He received his PhD from Princeton University and did his postdoctoral work at Harvard University before joining the faculty at UC Davis in 2008. A member of the UC Davis Food Science Graduate Group, Prof. Ristenpart's area of research expertise is in complex transport phenomena, as exemplified by the mass transfer that occurs during coffee brewing. "The Design of Coffee: An Introduction to Chemical Engineering," is now the most popular elective course at UC Davis, taught to almost 2,000 students per year.

Dr. Raphael Studer

Algrano

Dr. Raphael StuderCEOAlgrano

Dr. Raphael Studer

CEO

Algrano

Raphael Studer, a Swiss economist and entrepreneur, reimagines coffee trading as the CEO of Algrano AG. He holds a PhD in economics and at first pursued a career in research, before leaving academia to join an energy company as a pricing and hedging specialist for commodity trading.

With two fellow entrepreneurs, Raphael co-founded Algrano. He moved to Brazil to learn on the ground about the ongoing structural change in coffee trading. A few months later the online platform Algrano.com was launched and awarded by the Specialty Coffee Association as the best Product and IT innovation in the industry. 6 years later, several hundred coffee roasters manage their sourcing and contract execution online and trade directly with hundreds of growers from 20 countries.

Hosts

Daniela Nowitzki

PROBAT

Daniela NowitzkiHead Trainer Shop RoasterPROBAT

Daniela Nowitzki

Head Trainer Shop Roaster

PROBAT

In the early 2000s, Daniela Nowitzki started her career at PROBAT, where she holds the position of Head Trainer at the PROBAT shop roaster training center in Emmerich. She looks back on almost two decades of experience in organizing and conducting internal and external coffee training courses. In her time as a trainer, she has gained comprehensive knowledge in the fields of green coffee, quality control, cup tasting, sensory, and – of course – roasting, as well as optimizing roasting machines and profiles. Counting among the main cast of the PROBAT POP UP Series, Daniela regularly shares her extensive know-how with coffee enthusiasts from all over the world.

In the year 2013 Daniela won the ‘SCAE Award for Excellence – Passionate Educator’.

Michal Molcan

Standart Magazine

Michal MolcanFounderStandart Magazine

Michal Molcan

Founder

Standart Magazine

Michal Molcan is the founder and editor-in-chief of Standart, an independent print magazine about speciality coffee. With a readership in 83 countries, his publication was Climate Neutral certified and awarded 2021 Best Coffee Magazine. Michal loves Mexican food, meeting new people over a cup of coffee—or classic cocktails.

  • "IT WAS A PLEASURE TO TAKE PART. THANK YOU VERY MUCH TO THE PROBAT TEAM FOR ITS WORK TO ORGANIZE SUCH AN EVENT."
  • "Very enjoyable event!
    Thanks for opening your doors."
  • "EVERYTHING WAS PERFECT! I'LL NEVER FORGET YOUR EVENT IN MY LIFE. THANK YOU FOR THE INVITATION."
  • "SUPER WELL DONE - GREAT JOB...
    KEEP UP THE AMAZING WORK AT PROBAT."
  • "PROBAT is coffee roasting for me –
    it is just coffee roasting. The industry leader.
    I don’t think I need to say anymore."
  • "The organization of it blew me away, seriously.
    I have never participated in an event so well organized as this one, seriously."
  • "Thank you very much
    for the invitation, the event was great!"
  • "THE PROBAT TEAM WAS FANTASTIC AND I WILL KEEP THIS EXPERIENCE IN MIND FOR A LONG TIME!"
  • "IT WAS A PLEASURE TO TAKE PART. THANK YOU VERY MUCH TO THE PROBAT TEAM FOR ITS WORK TO ORGANIZE SUCH AN EVENT."
PROGRAM
DAY 1
DAY 2
James Hoffmann Does Effective Communication Require Compromise?Anders Fredriksson, Anders Nordquist Northern Europe´s progressive forerunners – a blueprint for other markets?Sebastian Fichthorn & Sebastian Kersten The way to the digital roastery… and moreCristina Madriñán Adding sustainable value for a better worldVern Long Can sustainability investments solve coffee’s existential threats?Carl Cervone, Raphael Studer Sustainability by design – how technologies supportDarrin Daniel Cup of Excellence: Its Impact and Market InnovationMore to Come

LET'S CELEBRATE - OUR NEW PRODUCTION SITE

PROBAT SETS SIGNALS – NEW CONSTRUCTION OF PRODUCTION AND LOGISTICS SITE

As a guarantee for the successful future market cultivation, PROBAT GO is an important pillar of the overarching corporate strategy. Celebrate with us the big opening of the new construction of the production and logistics halls at the Emmerich site.

MANUFACTURING OF THE FUTURE

A process-oriented factory design with optimum arrangement of the production and organizational areas distinguishes the PROBAT future factory. The design of the production process is to be optimized as a whole through the more efficient use of decisive production factors. A clear routing, directed material flows, and modular production structures reflect the focus on increased value creation. Potential expansion areas and changeable structures facilitate future growth.

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  • TRAVEL

    LOCATION SYMPOSIUM

    PROBAT HEADQUARTERS
    Conference Center
    Reeser Str. 94
    46446 Emmerich am Rhein
    Germany

    VISA

    Please ensure that you have a Schengen visa or that your country of residence belongs to the Schengen area.

    ARRIVAL / DEPARTURE

    The PROBAT premises and the hotels are easily accessible by car via the motorway A3, by plane to Düsseldorf Airport (DUS) or Amsterdam “Schiphol” Airport (AMS) or by train to Emmerich train station.

    SHUTTLE

    A shuttle service from the hotels to PROBAT in the morning and back in the evening will be arranged automatically when ordering a hotel room.

     

     

     

  • Accommodation

    HOTEL

    Special rates for accommodation are available for attendees. Booking code “PROBAT”:
      

    The Rilano Cleve City

    This modern 4-star hotel in the heart of Kleve welcomes business people and holidaymakers alike in a very sympathetic and warm Lower Rhine style.

    Bensdorpstraße 3
    47533 Kleve
    P: +49 (0)2821-71180
    reservation-clevecity@rilano.com
    www.rilano-hotel-kleve.de

    Limited contingent of rooms reserved until July 27, 2022 at a price of 90 € per night including breakfast.

    Landhaus Beckmann

    The Landhaus Beckmann is a hotel with restaurant and wellness area on the Lower Rhine. Originally a farm, it developed over the decades into a 4-star hotel where sustainability and vegan nutrition play an important role.

    Römerstraße 1
    47546 Kalkar
    P: +49 (0)2824 9625-6666
    info@landhaus-beckmann.de
    www.landhaus-beckmann.de

    Limited contingent of rooms reserved until June 10, 2022 at a price of 89 € per night including breakfast.

    Hotel Residenz

    Fine ambience in the family-run Hotel Residenz, where living and enjoying includes an all-round perfect hospitality. The spacious rooms with high-quality furnishings are characterized by unobtrusive elegance.

    Kaiser-Wilhelm Straße 32
    46395 Bocholt
    P: +49 (0)2871-99750
    info@hotelresidenz.de
    www.hotelresidenz.de

    Limited contingent of rooms reserved until May 15, 2022 at a price of 94 € per night including breakfast.

    Motel B

    Great sleeping comfort at a moderest price. In the modern hotel rooms of Motel B it is all about digitalization - "smart" guests open the door and control the lighting and air conditioning with the Motel B app.

    Friesenstraße 13
    46395 Bocholt
    P: +49 (0)2871-3490100
    info@motel-b.de
    www.motel-b.de

    Limited contingent of rooms reserved until May 15, 2022 at a price of 78 € per night including breakfast.

     

  • FAQ

    LANGUAGE

    All speeches and panels will be in English. There will be no interpreter service.

    EVENT APP

    Our CONNECTING MARKETS 2022 event app contains all relevant details on the symposium and the supporting program. It will be available for download in all app stores from early September 2022.

    TIMETABLE

    A detailed timetable will be provided on the website and in the event app before the event begins. The check-in counter will open at 9 am on September 21. The symposium starts at 9.30 am The 2-day-event ends on September 22, approx. at 4 pm.

    Program items are subject to change.

    COVID-19

    Given the prevailing Corona pandemic: Please check corresponding regulations for your residence country and Germany before traveling to Emmerich.

    Please note: On the PROBAT premises, the “2-G plus” rules (short for German “geimpft, genesen – vaccinated, recovered”) apply. This means that we can only receive attendees, who are vaccinated or recovered and who additionally present an official currently valid negative test result. Alternatively, a PCR test, which is max. 48 hours old, is sufficient as proof.

       

      As protecting the health and wellbeing of all our participants and other guests is paramount for PROBAT, we kindly ask you to also observe the following hygiene measures during your stay:

      • Upon entering any building, please use the available hand disinfection racks.
      • Wearing medical masks/FFP-2 masks is obligatory indoors.
      • Handshaking must be avoided.
      • The safety distance of at least 1.5 metres must be kept at all times.
      • If you are feeling sick, please stay at home!